One of the ways I use to increase my website’s search engine rankings is using guest posts. Guest posting is the process of writing and publishing an article on someone else’s blog. You are not part of the team and often just posting occasionally to share your knowledge on certain topics. I have a blog on my website where I share useful information with people. I also contribute to external blogs and I would link back to related articles on my own blog. This method allows you to build backlinks while contributing to other people’s blogs. There are 3 ways that guest posting can help increase your website’s traffic:
Search Engine Rankings
This is the first and most obvious way; posting guest posts on other people’s blogs and linking back to your blog’s content would build backlinks for your website which will improve your search engine rankings. Organic traffic (traffic from search engines) is one of the best ways to generate traffic because you only need to put in the work once and you will constantly get traffic.
Build relationships with other blogs
Other blogs require content and if you can contribute something useful to their blog, they don’t mind helping out your blog as well. This is the same as networking with other people. You are building relationships with other bloggers and they will be able to help you build an online presence. A large amount of online conversations come from bloggers, especially on social media like Facebook and Twitter. By becoming friends with these bloggers, you are effectively growing your influence in the social media world and this will help your own website grow.
Interacting with new people
Guest posting introduces you to new people because you are posting on established community and you will be able to interact with their audiences. For large blogs, it is common for the audience to leave blog comments about the topic and you will be able to interact with these people who may end up becoming fans of your own blog. Try to add value to the discuss and interact with these people and you will see a positive return on investment. However, do not try to sell your products and if you do promote your products, make it natural. Only mention it in your content if its related to the topic or leave a link in your biography. You don’t want to annoy other people because this will make you famous for the wrong reasons.
The important thing for guest posting is linking to relevant content. I allow other people to make guest posts on my website as well as I want new perspectives on topics, and this gives my blog more engaging content which will benefit both my blog and the guest posters. At the end of the day, if you add value to other people’s blog, it will benefit you too.
